Ash Schofield is the CEO of giffgaff. He joined the leadership team back in 2013 as the Chief Marketing Officer helping to scale the business from a different-from-the-norm challenger brand to a serious multiple award-winning player in the Telecoms market and then in 2018 stepped up to lead the business.

Upon joining giffgaff in 2013, Ash made the decision to bring brand planning and creative in-house, triggering rapid growth of brand and business performance metrics. He pioneered ‘work from home agents’ who are hired from the giffgaff member (customer) base to become multi award-winning service providers. He also established goodybags, giffgaff’s flexible version of tariffs, as the benchmark for great value in the market.