Celia is co-founder of DAME, the sustainable period care brand behind the world’s first reusable tampon applicator and DAME organic tampons. Celia initially set up her own menstrual product subscription service delivering popular products to women across the UK. It was here that she saw first-hand the plastic and chemicals that go into tampons. Believing that women and the planet deserve better, she launched DAME in January 2019. DAME has already secured nationwide listings in Waitrose, Boots and Sainsburys, been recognised in Fast Company’s World Changing Ideas Awards and saved over 350 million pieces of single-use plastic from landfill and our oceans.