SpecialityFounder, Childs Farm

Joanna Jensen is an entrepreneur and founder of natural and sustainable baby & child toiletries brand Childs Farm, the UK’s number one baby and child toiletries brand. When her children suffered from dry, sensitive, and eczema prone skin, Joanna decided to find a solution, launching Childs Farm as a mild and kind solution to their skin and hair irritation. Securing its first national retail listing in 2014 with Boots, Childs Farm is now #1 in the sector with over £20m in turnover, and in 2019 was named the 9th fastest-growing privately owned business in the UK by the Sunday Times. In 2020, Joanna launched an adult sensitive body care brand Farmologie, and donated almost £1 million worth of products to NHS frontline workers.