SpecialityFounder & Chief Executive Officer, Better All Round

Founder & Chief Executive Officer, Better All RoundOday worked for 25 years as a management consultant, first at KPMG then Accenture, where he was a global managing partner for many years, before leaving at the end of 2012 to launch Better All Round with his wife Colena. Its launch product, the revolutionary circular household towel Ora, hit the shelves within a year. The last few years have seen the company make its first acquisition, run extensive consumer tests in the US and most recently gear up for a test launch in South Africa. Today, Oday is chairman of Consuma Paper Products, a business acquired in 2018, which now sits under the Better All Round umbrella. Consuma is the UK’s leading own label tissue producer to many of the country’s top retailers. Oday also serves as chairman of a dynamic natural energy drink start up, Brain Füd, and acts as a Henkel X mentor.